Category Archives: Trends and Observations

Why Mid-Sized Design Firms Should Hire a Director of Operations

By Michael Bernard and Mary Breuer This article was originally published on August 6, 2013, as Part 5 of the Nuts+Bolts feature series in ArchNewsNow . The distinction between practice management and project management seems obvious, but in our experience, … Continue reading

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Why Marketing People Fail

In many firms, the marketing function is like a revolving door: a new director comes in; the coordinator resigns; the director stays for six months only to leave the AE industry. Two coordinators later, a new director is hired, doesn’t work well with the market sector leaders, and … Continue reading

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