Author Archives: marybreuer

Why Mid-Sized Design Firms Should Hire a Director of Operations

By Michael Bernard and Mary Breuer This article was originally published on August 6, 2013, as Part 5 of the Nuts+Bolts feature series in ArchNewsNow . The distinction between practice management and project management seems obvious, but in our experience, … Continue reading

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Hiring Leaders without Design-firm Experience

My clients – architecture, landscape architecture, planning and design firms —  often ask me whether they should seek leaders from outside the design community for senior,  non-design positions.   It’s a good question:  infusion of new skills and experiences could enrich … Continue reading

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What Good Consultants Know: 13 Basic Competencies Beyond Your Discipline

Many people offering services in the design community – regardless of discipline —  may be excellent technical professionals but often fail to demonstrate two competencies simultaneously:  Technical expertise:  Proficiency in your discipline — architecture, landscape architecture, urban design, graphic design, … Continue reading

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Why Marketing People Fail

In many firms, the marketing function is like a revolving door: a new director comes in; the coordinator resigns; the director stays for six months only to leave the AE industry. Two coordinators later, a new director is hired, doesn’t work well with the market sector leaders, and … Continue reading

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